9-Feb-2005
Media Trade Monitor
US trade strategy is shifting: USTR may be willing to make concessions to countries that want to require local content or ownership in 'traditional' AV sector, ie film and radio; however, no such requirements will be allowed in the category of 'electronic commmerce.' This is because USTR (and MPAA) expect all cultural content (films, television, music) to be transmitted digitally in the near future.